East Chamber opens Mahara exhibition for the improvement of productive families projects in Al-Rashid Mall
In cooperation with the Bank of Al Jazira and Jana charity center
Chairman of the East Chamber Abdul Rahman bin Saleh Al Ataishan has opened, on Wednesday (graduates) gallery, which is accompanying Mahara program for the development and improvement of productive families projects, organized by the Chamber represented by Businesswomen Center, in collaboration with Al Jazira Bank and Jana Association to boost the productive families, in Al Rashed Commercial Mall in Al Khobar.
according to Abdul Rahman Al Ataishan, the program is designed to encourage a culture of entrepreneurship, and motivating families to establish home investments, and help them to contribute to the economic and social development process, pointing that community service in various business has become a complementary part of any economic activity that wants to achieve sustainability and secure growth .Al Ataishan said that Mahara exhibition comes in the chamber s' plan to promote the productive families sector, for what these families can achieve of added value for the national economy, noting that the private sector proves day by day how distinctive it is in the field of community service through its keenness to lessen the phenomenon of unemployment and raising the standard of living of the family in society, by its adopting of the programs, whether training or financing. Ataishan said that productive family's projects have a positive reflection on society, Besides its economic gains it carries multiple social dimensions, such as reducing the poorness of these families and just converting them from being just recipient's families to productive families. Executive director of community service programs in Al Jazira Bank, Dr. Fahd bin Ali Alyan noted to the community programs offered by Al Jazira Bank in order to raise producing families, as the good loan program, which is based on the philosophy of the requirement of work as a way to help the sons and daughters of needy families to have the opportunity to create their small businesses, and that is through the funding in cooperation with charities.
Alyan, added, there are also training and qualification program of the labor market, which aims to train young men and girls and prepare them for the labor market, which helps them to open new prospects to their future, and productive family products marketing program, adding that since the launch of Mahara program, we have been obliged to providing the latest tools to help increasing financial returns for productive families and ways to maintain its sales ratios.
For his part, Executive Director of Jana Center to raise the productive families, Mahmoud Al Shami, said that the center is opened to all families who wish to work and produce, referring to what the Centre provides through 11 branches across the Kingdom of training and financing services for productive families, praising the lucrative cooperation in Mahara program with all of the Al Jazira Bank and Eastern Chamber especially the coordination and organization .
from his part, Secretary General of the East Chamber, Abdulrahman bin Abdullah Al Wabel stressed on the importance of such exhibitions as they represent an important marketing port that provides profits and significant presence for these families, to promote its continuity in the work and finding the appropriate income.
He added that the chamber gives a special importance to the productive families, as it is an economic component of multi benefits , mentioning the ability of that sector in providing job opportunities for male and female. Al Wabel said, the Chamber pays special attention to social responsibility, it was keen to establish a center of social responsibility, which is a specialist center in this regard, its task to implement the social dimension of the activities, and following it up and working to developing it.
In the same context, the participations in the exhibition showed the good organization, which enabled them to present their products in more attractive ways, wishing making such programs and exhibitions more often and for what it provides of a considerable support to them in marketing their products and make them known.
The owner of princesses party, that the program provided her with the knowledge of the latest marketing techniques and ways to maintain consumer, noting that she is working in organizing and preparing parties since not too long ago, praising the exhibition and what it gave her of defining her institution to visitors, expressing her readiness for the preparation of all types of parties. Moms' fragrance for the oriental perfume said, that she is very grateful to those in charge of Mahara program, pointing to the big benefit especially with regard to the ways of convincing customers of the quality of her product, and how she formed public relations network, pointing that she is looking at what's new in the world of perfume, so that she can make a known brand of her perfumes, noting that the exhibition benefits her a lot because it is known to the public and helped her to break the psychological barrier in dealing with buyers directly.
As one of the participants in bags manufacturing has hoped to achieve her dream to have a permanent place to display her products, noting that she is seeking with insistence and determination towards achieving her goal, pointing that she is learning the arts of bags manufacturing so that she is always aware of all that is new, praising Mahara program and what it presented to her personally of knowledge on how to make a commercial identity, and methods of product advertising.
